Great New Stadium Food!!

In December 2008 we started discussions with Middlesbrough who were looking to make some significant changes to there food offer for the following year and wanted to trial a number of new products in the 2008/2009 season. One product they were keen to trial were our Yorkshire Wraps. Following discussions and a lot of hard work we converted two kiosks into Wraps kiosks selling our new Yorkshire Pudding Wraps which were so successful they remained in place for the remainder of the year before going wider for 2009. Prior to going live for the first trial game staff were given product to try and training so they were completely behind it and on the day we sent 2 people up including our Development Chef to cook off the product and ensure that things went smoothly.

The signage although done for a trial was striking and professionally done to ensure maximum impact and it drove customers to go for meal deals and therefore increase spend per head. Due to the commercial success and more importantly the tremendous customer feedback the trial remained in place for the remainder of the last season prior to a larger roll-out for next year.

Rupert Adeyemi, Head of Venue at Middlesbrough FC had the following to say, "The wraps are the complete package, the signage at the kiosks and delivery have to be as one. Signage is the first impression a customer gets of the product so it needs to be spot on. It is big, colourful, clear, tempting and inviting. Then there's the product; Rollover have spent time researching our unique market and delivering a gem. It's easy to prepare, easy to display, easy to carry and quite simply delicious"

Attached you will find a link from a page in the Middlesbrough programme highlighting the success.

For more information on this and what we could do for you please get in touch.